Whalechaser's Musings

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Thursday, June 11, 2009

Television Advertisements

Ever notice that the advertisements always seem louder than the show you are watching? Here's the reason

Currently, TV ads can't be louder than the loudest peak in a show, said David Perry , the chairman of the broadcast production committee of the American Association of Advertising Agencies in New York . Ads often seem louder to viewers, he added, because a program's volume peak rarely comes just before an ad.

AND, the law may be changing to FINALLY get them to tone it down!

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