Ever notice that the advertisements always seem louder than the show you are watching? Here's the reason
Currently, TV ads can't be louder than the loudest peak in a show, said David Perry , the chairman of the broadcast production committee of the American Association of Advertising Agencies in New York . Ads often seem louder to viewers, he added, because a program's volume peak rarely comes just before an ad.
AND, the law may be changing to FINALLY get them to tone it down!